PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM3004 | Human Capital and Leadership | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi CİHANGİR GÜMÜŞTAŞ |
Recommended Optional Program Components: | N/A |
Course Objectives: | This course will provide general information about HRM functions and their importance on organization’s overall performance. Leadership is also important for managing human capital in organizations. During the course features of leadership and basic leadership theories will be explained. By focusing on strategic, operational and administrative roles of human resource management, students will acquire critical knowledge of the changing nature of issues facing their most important organizational asset: human capital. Theories of leadership, power and leadership and different leadership styles will be also discussed during the ccourse. |
The students who have succeeded in this course; The students who have succeeded in this course; -Explain the effect of effective human resources management on organizational strategies and performance. -Understand human resource planning, recruitment, selection and placement functions. -Gain awareness about the importance of lifelong learning skills and the importance of learning and development activities in organizations. -Explain the importance of performance evaluation methods and performance management and understand the importance of individual and team performance. -Explain the factors affecting compensation management and rewarding, and different compensation management systems. - Understands the importance of career management for employees and organizations, explains the impact of entrepreneurship, change and innovation on their career. - Understand differences among the concept of leadership, management, ethics and power, and the relationship between each other. - Understand and compares different leadership approaches and styles. |
During the course firstly new researches about human capital and leadership will be discussed. Human capital management process and its effect on strategic goals of organization will be explained. The course will address all the functions of Human Resource Management that are; planning, recruitment, selection, training and development, performance management, career and talent management and compensation systems. Leadership and power, important theories about the leadership will be also discussed during the course |
Week | Subject | Related Preparation |
1) | Introduction -Global Human Capital Trends | N/A |
2) | Introduction to Human Resource Management | Textbooks and presentations |
3) | Human Resource Planning | Textbooks and presentations |
4) | Selection and Placement | Textbooks and presentations |
5) | Training and Development Management | Textbooks and presentations |
6) | Performance Management | Textbooks and presentations |
7) | Rewarding and Compensation Management | Textbooks and presentations |
8) | Rewarding and Compensation Management | Textbooks and presentations |
9) | Career and Talent Management | Textbooks and presentations |
10) | Career and talent management | Textbooks and presentations |
11) | Introduction to Leadership | Textbooks and presentations |
12) | Leadership Theories 1 | Textbooks and presentations |
13) | Leadership Theories 2 | Textbooks and presentations |
14) | Leadership Theories and General Review | Textbooks and presentations |
Course Notes / Textbooks: | 1. Gary Dessler, Human Resource Management, Prentice Hall, 13th edition, 2013. 2. Peter G. Northouse, Leadership: Theory and Practice, 6th edition, 2013 |
References: | Yok - N/A |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Project | 11 | 33 |
Midterms | 6 | 18 |
Paper Submission | 1 | 2 |
Final | 1 | 3 |
Total Workload | 168 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |