Week |
Subject |
Related Preparation |
1) |
The Scope of Method of Economics
Introduction to Macroeconomics
Measuring National Output and National Income
|
the main textbook of the course |
2) |
Unemployment, Inflation, and Long Run Growth
Aggregate Expenditure and Equilibrium Output
|
the main textbook of the course |
3) |
The Money Supply and The Central Bank System
|
the main textbook of the course |
4) |
Money Demand and The Equilibrium Interest Rate |
the main textbook of the course |
5) |
1st MidTerm |
|
6) |
International Trade, Comparative Advantage and Protectionism
|
the main textbook of the course |
7) |
Open Economy Macroeconomics: The Balance of Payments and The Exchange Rates |
the main textbook of the course |
8) |
The Economic Problem: Scarcity and Choice
Demand Supply and Market Equilibrium
Demand and Supply Applications
|
the main textbook of the course |
9) |
Demand and Supply Applications
Elasticity
|
the main textbook of the course |
10) |
2nd Mid Term |
|
11) |
Household Behavior and Consumer Choice
Production Process: The Behavior of Profit-Maximizing Firms
|
the main textbook of the course |
12) |
Short Run Costs and Output Decisions
Long Run Cost and Output Decisions
|
the main textbook of the course |
13) |
Input Demand: The Capital Market and Investment Decision |
the main textbook of the course |
14) |
Perfect Competition, Monopoly, Oligopoly |
the main textbook of the course |
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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