MECHATRONICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISM5231	Strategic Management	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AHMET BEŞKESE
Course Lecturer(s):	Assoc. Prof. AHMET BEŞKESE
Recommended Optional Program Components:	None
Course Objectives:	Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
I. Define general concepts related to strategic management
II. Identify the stakeholders of a company
III. Evaluate the mission and vision statements of a company
IV. Define the key environmental factors having an impact on a company
V. Analyze the opportunities and threats posed by the environment for a given company
VI. Identify the value chain of any company
VII. Explain the strengths and weaknesses of a company
VIII. Define the business-level strategies
IX. Define the corporate-level strategies
X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices
XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc.
XII. Analyze a strategic management case

Course Content

Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Fundamentals of Strategic Management
3)	Mission, Vision, Objectives and Stakeholders
4)	Analysis of the External Environment - Opportunities and Threats
5)	Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences
6)	Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences
7)	Measuring the Environmental Factors - Evaluation Matrices
8)	Basic strategies and their components
9)	Business-level strategies: Competitive strategies
10)	Midterm
11)	Corporate strategies
12)	Evaluation and Management of Corporate-level strategies (Portfolio evaluation tools)
13)	Organizational structures
14)	Presentation of case study projects

Sources

Course Notes / Textbooks:

Ülgen, H. ve Mirze, S. K. (2007). İşletmelerde Stratejik Yönetim, 4. bası, Arıkan Basım Yayım Dağıtım, İstanbul.

References:

Eren, E., (2005). Stratejik Yönetim ve İşletme Politikası, 7. bası, Beta, İstanbul.
Dinçer, Ö., (2007). Stratejik Yönetim ve İşletme Politikası, 8. bası, Alfa, İstanbul.
Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill.
Porter, M. E., (2003). Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Sistem Yayınları, 2. baskı., Sistem Yayıncılık.
Çomaklı, Ş. E., Ekici, K. M. ve Şahım, T. Z., (2007).Geleceği Planlamada Stratejik Yönetim, a-c Yayınevi, Ankara.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 25
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	15	6	90
Presentations / Seminar	1	6	6
Project	1	49	49
Midterms	1	3	3
Paper Submission	1	5	5
Final	1	3	3
Total Workload			195

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To improve fundamental computer knowledge, to encourage students using office and package programs.
2)	Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials.
3)	Ability to recognize general structures of machine equipments and the features of shaping
4)	Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge.
5)	Ability to draw assembly and auxilary devices as well as to draw whole or details of a system.
6)	Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench.
7)	Ability to do computer aided design and write program on digital benches.
8)	Ability to prepare project report, follow up project process and implement projects.
9)	ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits.
10)	Ability to understand the electric motors principles and AC-DC analysis
11)	Ability to gain a dominaion on visual programming
12)	Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.