LAW | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5231 | Strategic Management | Spring | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | None |
Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
The students who have succeeded in this course; I. Define general concepts related to strategic management II. Identify the stakeholders of a company III. Evaluate the mission and vision statements of a company IV. Define the key environmental factors having an impact on a company V. Analyze the opportunities and threats posed by the environment for a given company VI. Identify the value chain of any company VII. Explain the strengths and weaknesses of a company VIII. Define the business-level strategies IX. Define the corporate-level strategies X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. XII. Analyze a strategic management case |
Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Fundamentals of Strategic Management | |
3) | Mission, Vision, Objectives and Stakeholders | |
4) | Analysis of the External Environment - Opportunities and Threats | |
5) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
6) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
7) | Measuring the Environmental Factors - Evaluation Matrices | |
8) | Basic strategies and their components | |
9) | Business-level strategies: Competitive strategies | |
10) | Midterm | |
11) | Corporate strategies | |
12) | Evaluation and Management of Corporate-level strategies (Portfolio evaluation tools) | |
13) | Organizational structures | |
14) | Presentation of case study projects |
Course Notes / Textbooks: | Ülgen, H. ve Mirze, S. K. (2007). İşletmelerde Stratejik Yönetim, 4. bası, Arıkan Basım Yayım Dağıtım, İstanbul. |
References: | Eren, E., (2005). Stratejik Yönetim ve İşletme Politikası, 7. bası, Beta, İstanbul. Dinçer, Ö., (2007). Stratejik Yönetim ve İşletme Politikası, 8. bası, Alfa, İstanbul. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Porter, M. E., (2003). Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Sistem Yayınları, 2. baskı., Sistem Yayıncılık. Çomaklı, Ş. E., Ekici, K. M. ve Şahım, T. Z., (2007).Geleceği Planlamada Stratejik Yönetim, a-c Yayınevi, Ankara. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 15 | 6 | 90 |
Presentations / Seminar | 1 | 6 | 6 |
Project | 1 | 49 | 49 |
Midterms | 1 | 3 | 3 |
Paper Submission | 1 | 5 | 5 |
Final | 1 | 3 | 3 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. | |
2) | Have the knowledge of legal methodology and methods of comment. | |
3) | Comment the modern legal gains with the historical knowledge. | |
4) | Have the knowledge of philosophical currents of thought which are the bases of legal rules. | |
5) | Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. | |
6) | Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. | |
7) | Use at least one foreign language as scientific language. | |
8) | Have the knowledge of the political and juridical foundation of the state. | |
9) | Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. | |
10) | Have the ability to resolve the disagreements which can violate the social order in national or international level. | |
11) | Have the ability to prevent the juridical disagreements between individuals. | |
12) | Have the knowledge of international and comparative law systems. | |
13) | Have the knowledge of the construction and the conduct of the national and international commercial relations. | |
14) | Use Turkish in an efficient way both verbal and written. | |
15) | Have the professional and ethical responsibility. | |
16) | Have the knowledge on the European Union’s legislation and institutions. | |
17) | Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. | |
18) | Have the knowledge of the operation of the national and the international judicial bodies. |