PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5212 | Quality Management | Spring Fall |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | N.A. |
Course Objectives: | The aim of the course is to provide the fundamentals of quality management including statistical quality control. The course covers causes of variation, statistical process control, control charts, quality control tools and techniques. The managerial and organizational aspects of quality, total quality management (TQM), quality awards, quality assurance systems, the IS0 certification process, six-sigma and the DMAIC process are also covered. Applications with statistical software packages are also utilized. |
The students who have succeeded in this course; I. Discuss quality, quality improvement and different dimensions of quality. II. Describe the quality management philosophies of Deming, Juran, Feigenbaum and Crosby. III. Discuss TQM, six-sigma, ISO standards and quality awards. IV. Explain the steps of DMAIC. V. Recognize the chance and assignable causes of variability in a process. VI. Use the basic process improvement tools of statistical process control. VII. Evaluate confidence intervals for one sample and for comparing two samples. VIII. Construct different types of control charts for variables. IX. Analyze process capability using control charts. X. Construct different types of control charts for attributes. |
The course covers acceptance sampling, types of sampling plans, causes of variation, statistical process control, control charts, quality control tools and techniques. The managerial and organizational aspects of quality, total quality management (TQM), quality awards, quality assurance systems, the IS0 certification process, six-sigma and the DMAIC process are also covered. |
Week | Subject | Related Preparation |
1) | Introduction to Quality: basic definitions and historical development of quality and quality improvement | |
2) | Relation between quality and productivity, quality costs, quality management philosophies | |
3) | Management Aspects of Quality: TQM, ISO, Six-sigma | |
4) | Management Aspects of Quality: DFSS, Lean, DMAIC process | |
5) | Tools and Techniques for Quality Control and Improvement | |
6) | Statistical Inference about Product and Process Quality | |
7) | Statistical Inference about Product and Process Quality | |
8) | Midterm | |
9) | Control Charts for Variables: Xbar-R, Xbar-S, I-MR control charts | |
10) | Control Charts for Variables: CUSUM, EWMA control charts | |
11) | Process Capability Analysis using Control Charts | |
12) | Control Charts for Attributes: p, np control charts | |
13) | Control Charts for Attributes: c, u control charts | |
14) | Project presentations |
Course Notes / Textbooks: | Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund, 2011. Managing, Controlling, and Improving Quality, John Wiley & Sons, 1st Edition |
References: | Douglas C. Montgomery, 2009. Statistical Quality Control: A Modern Introduction, John Wiley & Sons, 6th Edition |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 40 | 40 |
Homework Assignments | 4 | 10 | 40 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |