PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5211 | Technology Management | Spring | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ALPER CAMCI |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to lead the student to understand the importance and the nature of technological innovations, how they are integrated into business level strategies and how technological innovation process is managed. In this course, the aim is not only to understand the theories of technological innovations but also to discuss the practice of technological innovation. Therefore case studies are important; most of the theoretical parts are followed by case studies. |
The students who have succeeded in this course; After finished this course students are expected to be able to * develop an awareness of the scope and complexity of technological innovations and issues in management of technology. * explain some main concepts such as types of innovation, open innovation, product life cycle; technology life cycle; dominant design; path dependency. * understand the process of creating technological innovations * be familiar with technological innovation strategy formulation and implementation * develop a strategic business thinking towards the use of technology in various sectors. * understand the tools and methods used in management of technology. Some of these tools are integrated into case analyses. |
Introduction to the management of technological innovations Sources of innovation Types and patterns of innovation Technology life cycle and dominant design Timing of entry Integrating technology-innovation strategy to general business strategy Internal strategy and capabilities for innovation R&D management Open innovation, networks and communities Choosing innovation projects Protecting innovations Managing new product development process Delivering value from innovation, commercialization, technology transfer Technology management actions and tools |
Week | Subject | Related Preparation |
1) | Overview of some concepts Introduction to the management of technological innovations | Instructor's notes |
2) | Sources of technological innovation Types and patterns of innovation | Instructor's notes |
3) | Emergence of technology standards, standards battles and dominant design | Instructor's notes |
4) | Timing of market entry for technological innovations | Instructor's notes |
5) | Defining organization's strategic direction Integrating technology-innovation strategy to general business strategy | Instructor's notes |
6) | Internal strategy and capabilities for innovation R&D management | Instructor's notes |
7) | External technology-innovation strategy: Open innovation Networks and communities, users | Instructor's notes |
8) | Midterm exam | Preparation for midterm exam |
9) | Choosing innovation projects Protecting innovations | Instructor's notes |
10) | Managing creativity for technological innovations | Instructor's notes |
11) | Managing new product development process | Instructor's notes |
12) | Delivering value from technological innovation Commercialization, technology transfer | Instructor's notes |
13) | Technology management actions, tools and methods | Instructor's notes |
14) | Course project presentations | Preparation for project presentations |
Course Notes / Textbooks: | Ders notları ve sunumları |
References: | Schilling, Melissa A., Strategic Management of Technological Innovation, McGraw-Hill Irwin, 2010 Frederick Betz (2010) Teknolojik Yenilik Yönetimi. TÜBİTAK Popüler Bilim Kitapları, Ankara. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 5 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 2 | 20 | 40 |
Project | 1 | 75 | 75 |
Midterms | 1 | 32 | 32 |
Final | 1 | 32 | 32 |
Total Workload | 291 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |