BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| COMMUNICATION AND DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ENM5231 | Strategic Management | Fall Spring |
3 | 0 | 3 | 12 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
| Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
| Recommended Optional Program Components: | None. |
| Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
Learning Outcomes
|
The students who have succeeded in this course; I. Define general concepts related to strategic management II. Identify the stakeholders of a company III. Evaluate the mission and vision statements of a company IV. Define the key environmental factors having an impact on a company V. Analyze the opportunities and threats posed by the environment for a given company VI. Identify the value chain of any company VII. Explain the strengths and weaknesses of a company VIII. Define the business-level strategies IX. Define the corporate-level strategies X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. XII. Analyze a strategic management case |
Course Content
| Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | - |
| 2) | General Overview | - |
| 3) | The Environment | Reading the relevant chapter from the text book |
| 4) | Strategic Capabilities | Reading the relevant chapter from the text book |
| 5) | Strategic Purpose | Reading the relevant chapter from the text book, studying the mission and vision statements of several companies |
| 6) | Business Strategy | Reading the relevant chapter from the text book |
| 7) | Corporate Strategy and Diversification | Reading the relevant chapter from the text book |
| 8) | Analysing the Corporate Portfolio | Reading the relevant chapter from the text book |
| 9) | Midterm Exam | |
| 10) | Analysing Strategic Management Cases | |
| 11) | International Strategy, Innovation Strategies | Reading the relevant chapter from the text book |
| 12) | Mergers, Acquisitions and Alliances | Reading the relevant chapter from the text book |
| 13) | Strategy in Action | Reading the relevant chapter from the text book |
| 14) | Case Study Presentations |
Sources
| Course Notes / Textbooks: | Johnson, G., Whittington, R. and Scholes, K.(2012). Fundamentals of Strategy, 2nd Edtn., Prentice Hall. |
| References: | David, F.R. (2011). Strategic Management: Concepts, 13th Edtn., Pearson. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Wheelen, T. L., Hunger, J. D. (2006). Strategic Management and Business Policy, 10th edtn., Pearson Prentice Hall, New Jersey, USA. Together with current issues of Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review and those of local business magazines Infomag, ActiveFinans, and Capital, as well as the business section of daily local newspapers. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 35 | |
| PERCENTAGE OF FINAL WORK | % 65 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 39 | 507 |
| Study Hours Out of Class | 15 | 135 | 2025 |
| Presentations / Seminar | 1 | 33 | 33 |
| Project | 1 | 70 | 70 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 1 | 5 | 5 |
| Final | 1 | 3 | 3 |
| Total Workload | 2646 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
| 3) | Qualify in design directing through analysis and design processes. | |
| 4) | Display creative thinking, approach and production process skills. | |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
| 11) | Perform necessary time management in order to complete a visual communication design project. | |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |