ENM5223 Business Management and EntrepreneurshipBahçeşehir UniversityDegree Programs COMPUTER ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMPUTER ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM5223 Business Management and Entrepreneurship Spring 3 0 3 12
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi BERNA BEYHAN BOZKIRLIOĞLU
Course Lecturer(s): Instructor ÖZLEM KANGA
Recommended Optional Program Components: None
Course Objectives: This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* understand the process of creating innovations and their link to entrepreneurship process
* recognize and evaluate entrepreneurial opportunities
* understand the venture formation process including team formation, organization, acquiring and managing resources
* understand how a technological entrepreneurship process can be managed

Course Content

Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the concept of entrepreneurship None
2) Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur. Reading Chapter 1 in the text book
3) Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity Reading Chapter 2-3 from the text book.
4) Creating a competitive strategy and innovation strategy Reading Chapter 4-5 in the text book
5) Preparing business model, business model canvas and business plan Reading Chapter 6 in the text book Reading Chapter 10 in the reference book.
6) Venture formation process; product design, development; marketing and sales Reading Chapter 8-9 in the etxt book
7) Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources Reading Chapter 11 and 13 in the text book
8) Midterm exam Preparation for midterm exam
9) Entrepreneurial team; organization and creativity Reading Chapter 12 in the text book. Reading Chapter 12 in the reference book
10) Preparing a financial plan, profit and harvest; risk and returns Reading Chapters 7,16, 17 in the text book
11) Sources of capital; negotiations and deals with investors Reading Chapter 18-19 in the text book
12) Understading the life cycle of a new venture, stages of growth, leading a new venture to success Reading Chapter 20 in the text book Reading Chapter 22 in the reference book
13) Course project presentations Preparation for the presentations
14) Course project presentations Preparation for the presentations

Sources

Course Notes / Textbooks: Technology Ventures: From Idea to Enterprise, 4th Edition, 2014, Thomas H. Byers, Richard C. Dorf & Andrew J. Nelson, McGraw Hill Education.

References: 1-New Venture Creation: Entrepreneurship for the 21st century, 8th Edition, 2008, Jeffry A. Timmons & Stephen Spinelli, McGraw Hill Education.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 5
Project 1 % 20
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 35
PERCENTAGE OF FINAL WORK % 65
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 12 6 72
Project 1 20 20
Midterms 1 2 2
Paper Submission 1 10 10
Final 1 2 2
Total Workload 148

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. 2
3) Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. 3
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics. 3
6) Ability to work effectively within and multi-disciplinary teams; individual study skills. 2
7) Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11) Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.