PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM5223	Business Management and Entrepreneurship	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BERNA BEYHAN BOZKIRLIOĞLU
Course Lecturer(s):	Instructor ÖZLEM KANGA
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* understand the process of creating innovations and their link to entrepreneurship process
* recognize and evaluate entrepreneurial opportunities
* understand the venture formation process including team formation, organization, acquiring and managing resources
* understand how a technological entrepreneurship process can be managed

Course Content

Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the concept of entrepreneurship	None
2)	Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur.	Reading Chapter 1 in the text book
3)	Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity	Reading Chapter 2-3 from the text book.
4)	Creating a competitive strategy and innovation strategy	Reading Chapter 4-5 in the text book
5)	Preparing business model, business model canvas and business plan	Reading Chapter 6 in the text book Reading Chapter 10 in the reference book.
6)	Venture formation process; product design, development; marketing and sales	Reading Chapter 8-9 in the etxt book
7)	Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources	Reading Chapter 11 and 13 in the text book
8)	Midterm exam	Preparation for midterm exam
9)	Entrepreneurial team; organization and creativity	Reading Chapter 12 in the text book. Reading Chapter 12 in the reference book
10)	Preparing a financial plan, profit and harvest; risk and returns	Reading Chapters 7,16, 17 in the text book
11)	Sources of capital; negotiations and deals with investors	Reading Chapter 18-19 in the text book
12)	Understading the life cycle of a new venture, stages of growth, leading a new venture to success	Reading Chapter 20 in the text book Reading Chapter 22 in the reference book
13)	Course project presentations	Preparation for the presentations
14)	Course project presentations	Preparation for the presentations

Sources

Course Notes / Textbooks:	Technology Ventures: From Idea to Enterprise, 4th Edition, 2014, Thomas H. Byers, Richard C. Dorf & Andrew J. Nelson, McGraw Hill Education.
References:	1-New Venture Creation: Entrepreneurship for the 21st century, 8th Edition, 2008, Jeffry A. Timmons & Stephen Spinelli, McGraw Hill Education.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 5
Project	1	% 20
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	6	72
Project	1	20	20
Midterms	1	2	2
Paper Submission	1	10	10
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.