ENM5223 Business Management and EntrepreneurshipBahçeşehir UniversityDegree Programs SOCIOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SOCIOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENM5223 Business Management and Entrepreneurship Fall 3 0 3 12
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi BERNA BEYHAN BOZKIRLIOĞLU
Course Lecturer(s): Instructor ÖZLEM KANGA
Recommended Optional Program Components: None
Course Objectives: This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* understand the process of creating innovations and their link to entrepreneurship process
* recognize and evaluate entrepreneurial opportunities
* understand the venture formation process including team formation, organization, acquiring and managing resources
* understand how a technological entrepreneurship process can be managed

Course Content

Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the concept of entrepreneurship None
2) Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur. Reading Chapter 1 in the text book
3) Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity Reading Chapter 2-3 from the text book.
4) Creating a competitive strategy and innovation strategy Reading Chapter 4-5 in the text book
5) Preparing business model, business model canvas and business plan Reading Chapter 6 in the text book Reading Chapter 10 in the reference book.
6) Venture formation process; product design, development; marketing and sales Reading Chapter 8-9 in the etxt book
7) Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources Reading Chapter 11 and 13 in the text book
8) Midterm exam Preparation for midterm exam
9) Entrepreneurial team; organization and creativity Reading Chapter 12 in the text book. Reading Chapter 12 in the reference book
10) Preparing a financial plan, profit and harvest; risk and returns Reading Chapters 7,16, 17 in the text book
11) Sources of capital; negotiations and deals with investors Reading Chapter 18-19 in the text book
12) Understading the life cycle of a new venture, stages of growth, leading a new venture to success Reading Chapter 20 in the text book Reading Chapter 22 in the reference book
13) Course project presentations Preparation for the presentations
14) Course project presentations Preparation for the presentations

Sources

Course Notes / Textbooks: Technology Ventures: From Idea to Enterprise, 4th Edition, 2014, Thomas H. Byers, Richard C. Dorf & Andrew J. Nelson, McGraw Hill Education.

References: 1-New Venture Creation: Entrepreneurship for the 21st century, 8th Edition, 2008, Jeffry A. Timmons & Stephen Spinelli, McGraw Hill Education.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 5
Project 1 % 20
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 35
PERCENTAGE OF FINAL WORK % 65
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 12 6 72
Project 1 20 20
Midterms 1 2 2
Paper Submission 1 10 10
Final 1 2 2
Total Workload 148

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2) To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3) To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4) To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5) To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6) To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7) To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8) To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9) To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10) To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11) To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12) To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.