Week |
Subject |
Related Preparation |
1) |
Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the Middle East in the early 19th century, I. World War, Interwar Period |
Academic Articles and related books |
2) |
Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the
Middle East in the early 19th century, I. World War, Interwar Period |
Academic Articles and related books |
3) |
Second World War and the consequences, the impact of the war on the Jewish public and the region, increasing sympathy towards the Jewish public and Zionism and twice Promised Land |
Academic Articles and related books |
4) |
The establishment of the Israeli state, The Origin of the Arab-Israeli Conflict, beginning of the Palestinian refugee problem, 1947 Partition, 1948 War, 1956 Suez Crisis and the
increasing US Pressure on the region |
Academic Articles and related books |
5) |
Nasser Era, Six Day War, Arab Union and the shift of balance of power between the Arab States, Israel-US Partnership |
Academic Articles and related books |
6) |
The Rise of PLO and Arafat, Death of Nasser and Anwar Sadat Era, the Yom Kippur War and Superpower Involvement, the Egyptian-Israeli Peace Process |
Academic Articles and related books |
7) |
The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas |
Academic Articles and related books |
8) |
The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas |
Academic Articles and related books |
9) |
Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks |
Academic Articles and related books |
10) |
Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks |
Academic Articles and related books |
11) |
Foreign Policies of the Middle East States, US Post-September 11 Policies, 2003 Iraq War |
Academic Articles and related books |
12) |
US Democracy Promotion – Interventions |
Academic Articles and related books |
13) |
Arab Spring and It’s Implications |
Academic Articles and related books |
14) |
Overview |
Academic Articles and related books |
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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