ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD)
PhD	TR-NQF-HE: Level 8	QF-EHEA: Third Cycle	EQF-LLL: Level 8

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH6004	Reputation Management and PR	Spring	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HALUK GÜRGEN
Course Lecturer(s):	Prof. Dr. HALUK GÜRGEN Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components:	None
Course Objectives:	As an important contributor to corporate communication processes, this course will be based on reputation management which will teach the students how well a company will be sustained in market conditions. Students will learn the implementations of reputation management by joining the class actively with case study projects/assignments. Also they will learn successful reputation management cases from Turkish professionals.

Learning Outcomes

The students who have succeeded in this course;
1. Will identify implementation strategies of corporate sustainability and corporate social reporting.
2. Will have the ability to use CSR and sustainability reporting to enhance reputation.
3. Will be able to interpret measurements corporate reputation.
4. Will be able to manage the steps of a reputation management process.

Course Content

This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	A visionary tour at the public relations world and identity problems of the profession.
2)	Managing communications at the era of information society.
3)	Corporate reputation.
4)	Corporate reputation.
5)	Corporate reputation.
6)	Corporate reputation and corporate social responsibility.
7)	Corporate reputation and corporate social responsibility.
8)	Corporate reputation and sustainability.
9)	Corporate social reporting and sustainability cases.
10)	Corporate reputation and corporate social reporting.
11)	Corporate reputation and corporate governance.
12)	Corporate reputation and corporate governance cases.
13)	Measurement and evaluation of corporate reputation.
14)	Reputation management cases.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Midterms	7	55
Final	7	70
Total Workload		167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution