BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH6000 | Public Relations Theory and Practices | Fall | 3 | 0 | 3 | 12 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The purpose of this course is to develop an understanding of the theoretical body of knowledge in public relations and its application to practice. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Will have an understanding of the body of social theories influencing Public Relations theory and practice. 2. Will be aware of the major PR theories of Western and non-Western societies. 3. Will comprehend the relationship between PR theory and practice. 4. Will demonstrate the ability to recognise the presence / absence of PR theory application in cases studied and critically assess these cases. 5. Will identify professional standards, ethics, and values in public relations. |
Course Content
| This course involves the critical assessment of the basic theories of public relations discipline. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction: Theory development in PR. | |
| 2) | Conceptualizing Public Relations: Definitions and approaches. | |
| 3) | Communication process and PR. | |
| 4) | Persuasion and Public Opinion. | |
| 5) | Propaganda in PR. | |
| 6) | Perception management. | |
| 7) | Perception management. | |
| 8) | Perception management. | |
| 9) | Social Learning and Social Judgement Theory. | |
| 10) | Understanding the public. | |
| 11) | Theory with a PR perspective. | |
| 12) | Theory with a PR perspective. | |
| 13) | Theory with a PR perspective. | |
| 14) | Theory with a PR perspective. |
Sources
| Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Midterms | 7 | 60 |
| Final | 7 | 70 |
| Total Workload | 172 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |