Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. Öğr. Üyesi ENİSA MEDE |
Course Lecturer(s): |
Prof. Dr. KENAN DİKİLİTAŞ
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Recommended Optional Program Components: |
None |
Course Objectives: |
Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values. |
Week |
Subject |
Related Preparation |
1) |
Course Introduction;
Critical Reading |
Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal |
2) |
Writing for an audience |
Escholz, Rosa, Clark pp. 139-143: Linda Flower |
3) |
Contrastive Rhetoric and Language Teaching |
Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20.
Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
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4) |
Discourse analysis through the Discourse Matrix |
Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76. |
5) |
Contrastive Rhetoric through the years: from Kaplan to the present day |
Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3) |
6) |
Contrastive Rhetoric and the Field of Rhetoric and Composition |
Conner & Long Chapter 4
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7) |
Writing: the Transaction |
Escholz, Rosa, Clark pp. 144-154 |
8) |
Language and culture |
The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337);
A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396) |
9) |
Personal Names: Making Family Connections |
Escholz, Rosa, Clark pp. 179-214 |
10) |
The Nature of Prejudicial Language |
Escholz, Rosa, Clark pp. 243-271 |
11) |
Language, Race, and Gender |
Escholz, Rosa, Clark pp. 272-308 |
12) |
The Language of Politics |
Escholz, Rosa, Clark pp. 525-553 |
13) |
Jargon, Political Correctness, Doublespeak and Euphemism |
Escholz, Rosa, Clark pp. 465-524 |
14) |
The Language of Advertising |
Escholz, Rosa, Clark pp. 565-608 |
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Program Outcomes |
Level of Contribution |
1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
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2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
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3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
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4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
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5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
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6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
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7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
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8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
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9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
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