Week |
Subject |
Related Preparation |
1) |
Course Overview
• Review of Syllabus
• Introduction to Premiere
• Introduction to digital video cameras
Studio Overview |
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2) |
Production Process/Conceptualization of Storyline
• The Production Process
• The Production Team: Who Does What When?
• Image Formation and Digital Video
Instructional videos
Premiere demonstration
Studio Equipment |
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3) |
One minute video pre-planning
Storyboard
• Storyboard formats and examples
• Storyboarding & Scriptwriting Activity
Premiere demonstration
• Workspace and Sequencing
Light (Theoretical) |
|
4) |
Premiere demonstration
• Shooting and Capturing
• Looking Through the Viewfinder
Light setup activity |
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5) |
Premiere demonstration
• Framing and Composition
• Using Editing tools
Sound Technics |
|
6) |
Graphics and Effects
Premiere demonstration
• Editing Audio
Sound Production |
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7) |
Review |
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8) |
Linear and Nonlinear Editing
• Linear/Nonlinear Editing
• Off-line/on-line editing
Premiere demonstration
• Adding effects
Operating the camera - I
• Arranging environment & Shooting
• Tips for effective shooting |
|
9) |
Operating the camera - II
• Arranging environment & Shooting
• Tips for effective shooting |
|
10) |
Editing Principles
• Major Client Project Preplanning
• Idea generation
• Storyboarding
Premiere demonstration
• Adding effects
Post-production through the stage direction |
|
11) |
Video Recording/Major Client Video Storyboarding
Individual Work |
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12) |
Conversion/Exporting
• Storing videos
• Conversion/CD/DVD/Tapes
• Interactive Video/Camtasia demo
Premiere demonstration
• Exporting and Delivery issues |
|
13) |
Main Client Video Editing |
|
14) |
Main Client Video Editing |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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