PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EDT5016 | Graphic Design | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. TUFAN ADIGÜZEL |
Recommended Optional Program Components: | None |
Course Objectives: | This is a visual aided lecture course supported with studio learning environment designed specifically for educational technology program students. The general aim of the course is to introduce design basics as they relate to the issues of visual communication in the field of education. |
The students who have succeeded in this course; 1.Identify design elements and design principles. 2.Realize relative visual relationships in graphic composition. 3.Exercise visual form and visual language. 4.Develop creative visual communication skills. 5.Develop critical design thinking 6.Exercise with design software 7.Develop effective education models using visual design |
The course will introduce the dynamics of word( typography) and image projecting on visual identity; the employment of tools in the application areas of graphic design; and principles of animation, multimedia and interactive design. |
Week | Subject | Related Preparation |
1) | Introduction to the Course / Review of the Syllabus Journal/Sketch Book Requirements | |
2) | Visual Literacy (Lecture) Introduction: – Point Exercise | |
3) | Intentional - Unintentional Design Street Graphics (Lecture) / Point and Line in Arts and Design (Lecture) | |
4) | Street Graphics: Signs and Symbols (Lecture) Introduction to Typography | |
5) | Gestalt Principles (Lecture) Critique :Graphic Space in Photography / Rhythm/Tension/Contrast (Lecture) Positive-Negative Space (Lecture ) | |
6) | SHAPE in Art and Design /COMPOSITION ( Lecture) | |
7) | Meaningful White Space( Lecture) / Composition with 3 Basic Shapes | |
8) | MID-TERM : Visual Composition and Poster Design | |
9) | Visual Identity Design | |
10) | Basic Drawing as a tool of communication | |
11) | Principles of animation | |
12) | Digital image processing | |
13) | Visual concept development | |
14) | Multi-media and interaction design |
Course Notes / Textbooks: | 1-David A Lauer, and Stephen Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002) 2-Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006). 3-Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996) 4-Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993) |
References: | Arnheim, Rudolf. (1969). Art and Visual Perception: A Psychology of the Creative Eye, University of California Press, Berkley. Becer, Emre. ( 2008). İletişim ve Grafik Tasarım, 6.Baskı Dost Kitabevi, Ankara. Berger, A. Arthur. (1998). Seeing is Believing, Mayfield Publishing, London. Brereton, Richard. (2009). Sketchbooks:The Hidden Art of Designers, Illustrators& Creatives, Laurence King Publishing, London.UK. Bowers, John. (1999). Introduction to Two Dimensional Design, John Wiley & Sons, USA. Colour Mania (Victionary, 2009). Mustieness, Carlos, and Hilland Thomas(ed.).(2006).Icons, Colors, Signs,Taschen, Italy. Donis A. Dondis. (1996) A Primer of Visual Literacy ,The MIT Press, Cambridge. Feldman, Edmund Burke.(1992).Varieties of Visual Experience, Fourth Edition, Harry N.Abrams, New York. Gastman, R., Neelon C, Smyrski, A. (2007). Street World:Urban Culture from Five Continents, Thames& Hudson., London. Janson, H. W. Janson.(1970). History of Art, Abrams, New York Krause, Jim. (2006). Color Index, David and Charles Books,UK. Krause, Jim. (2002). Color Index, USA Levey, Michael. (1968). A History of Western Art, Oxford University Press, Oxford. Lucie-Smith, Edward. (1995). Art Today, Phaidon Press Limited, London Mason, John Mason. (1989). Arts and Artists, J.G. Ferguson Publishing Company. McAlhone, Berly. (1998 ). A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon Press, London. Naegele Isabel, and Baur Ruedi. ( 2004). Scents of The City, Lars Müller Publishers, Switzerland. Oei, Loan and Kegel De Cecile. (2002). The Elements of Design, Thames & Hudson, London, UK. Ocvirk, Stinson, Wigg, Bone, Cayton.(2006). Art Fundamentals, Tenth Edition, Mc Graw-Hill International Edition, New York. Pentak, Stephen and Roth, Richard. (2003). Color Basics, Wadsworth Publishing, USA. Pentak, Stephen, Lauer A David.( 2002). Design Basics, Fifth Edition, Wadsworth Publishing, USA. Tyson, Carl N. (1996). Art Through The Ages, Harcourt Brace & Company Zakia, D Richard. (1994). Perception and Imaging, Focal Press, Boston. ZelanskiI, Paul; Fisher, Mary Pat. (1996, 1984). Design Principles and Problems, by holt, Rinehart and Winston, USA. Zettl,Herbert. (1993). Sight, Sound, Motion: Applied Media Aesthetics, Wadsworth, California. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Homework Assignments | 2 | % 45 |
Project | 1 | % 25 |
Midterms | 1 | % 15 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 75 | |
PERCENTAGE OF FINAL WORK | % 25 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Project | 1 | 50 | 50 |
Homework Assignments | 2 | 30 | 60 |
Midterms | 1 | 40 | 40 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |