Week |
Subject |
Related Preparation |
1) |
Course Introduction and Overview: Purpose of Level I course, Learning Objectives, Assignments, Instructional Schedule, Discussion Boards, Grading, emailing the Professor, Networking with Other Students in Course, Important Links |
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2) |
Introduction to Adult Learners: Defining characteristics, Types of Learning Classification Schemes, Scope of Adult and Vocational Education in U.S., Lifelong Learning |
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3) |
Adult Learners II: Instructional Challenges Adult Learning Barriers, Principles of adult learning, Facilitating Learning |
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4) |
Student Diversity: Understanding and Respecting Cultural Diversity, Multicultural Education and Curricular Change, Special Student Learning Needs/Mainstreaming, Older Learners, Flexible Instructional Practices |
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5) |
Learning Across the Lifespan: Learning Across the Lifespan, Contemporary Learning Theory: Information Processing Theory, Memory Models |
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6) |
Technological Literacy: Technological Literacy and the Digital Divide Internet Tutorial: Overview, Search Engines, Databases, Research Tools |
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7) |
Effective Teaching: Teaching Effectiveness Model, History of Teaching, Research on Teaching Effectiveness, Ethical Issues in Teaching |
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8) |
Becoming a Master Teacher
Overview: Essential Skills and Competencies, Teaching Students How to Learn and Think |
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9) |
Planning for Instruction: Understanding the Culture of Teaching, Curriculum Research and Development, Course Countdown, Developing a Syllabus |
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10) |
Direct Instruction: Instructional Model, Seven Steps, Planning, Lecturing and Managing Discussions |
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11) |
Instructional Media and Technology: Course Materials Preparation, Instructional Technology |
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12) |
Student Learning: Assessing Learning, Testing and Grading, Assessment vs. Evaluation, Promoting Higher Order Thinking Skills |
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13) |
Classroom Management and Discipline: Safety, Legal Responsibilities, Recordkeeping, Class Control, Problem Students, Discipline |
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14) |
Lifelong Learning: Student Motivation, Promoting Excellence, Self Esteem, and Involvement |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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