Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
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2) |
To have knowledge about the politics, corporations and the developments in logistics. |
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3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
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4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
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5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
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6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
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7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
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8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
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10) |
To have the basic knowledge about foreign trade and customs legislation. |
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11) |
To have knowledge about relationship between foreign trade and logistics management. |
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12) |
To have basic knowledge in at least one foreign language. |
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13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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