Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
He/she applies theoretical business management knowledge on business life. |
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2) |
He/she uses business management function and applies and follows new management technics. |
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3) |
He/she performs legal responsibilities of business, follows and applies legislation. |
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4) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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5) |
He/she determines, analyses and solves problems that appear in vocational applications. |
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6) |
He/she manages business finance, analyses business financial situation, and solves financial problems. |
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7) |
He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims. |
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8) |
He/she can understand production and marketing functions as a whole, applies new production and marketing techniques. |
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9) |
He/she calculates cost, makes entry, prepares and interprets financial statements. |
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10) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
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11) |
He/she follows and applies vocational current and economic developments in national and international area. |
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