Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
He/she comprehends the main theories and terminology of International Trade. |
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2) |
He/she comprehends the custom operations. |
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3) |
He/she applies international finance and accounting knowledge to business life. |
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4) |
He/she has skills of using computer and software. |
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5) |
He/she analyses Turkey and EU foreign trade structure. |
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6) |
He/she brings in the basic reason of international marketing. |
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7) |
He/she consults basic law rules and legislation which built the legal frame of foreign trade. |
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8) |
He/she evaluates and analyses risks which foreign trade companies may meet. |
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9) |
He/she comprehends the international logistics and transportation. |
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10) |
He/she has the qualification and eligibility to work on international platform. |
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11) |
He/she uses efficient oral and written communication skills. |
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12) |
He/she follows and applies the national and international actual and the economic developments about foreign trade. |
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13) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
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