Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems. |
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2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. |
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3) |
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively. |
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5) |
Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems. |
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6) |
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. |
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7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. |
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8) |
Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. |
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9) |
Awareness of professional and ethical responsibility. |
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10) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |
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