Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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Week |
Subject |
Related Preparation |
1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
8) |
Practical Applications |
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9) |
Case study |
Students are given the course materials a week before. |
10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
14) |
Case study |
Students are given the course materials a week before. |
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Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
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2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
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3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
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4) |
To be fully prepared for a graduate study |
2 |
5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
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6) |
To understand the components of logistics as well as the importance of the coordination among these components.
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7) |
To know the necessary ingredients for improving the productivity in business life |
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8) |
To think innovatively and creatively in complex situations |
4 |
9) |
To act and think both regionally and internationally |
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10) |
To understand the demands and particular questions of globalization |
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11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
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12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
13) |
To acquire leadership qualities but also to know how to be a team member |
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14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
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