Week |
Subject |
Related Preparation |
1) |
Historical development of banking in the world and our country. The Turkish banking in Republic period. |
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2) |
The definition of the banking and the basic concepts of the insurance |
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3) |
Bank systems
Types of banks |
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4) |
Central Bank Of The Republic Of Turkey
Banking Regulation and Supervision Agency (BRSA)
Saving Deposit Insurance Fund (SIF) |
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5) |
Supervision of banks;
The Banks Association of Turkey
The Participation Banks Association of Turkey
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6) |
Basic features and the of Turkish Banking system
the major problems of banking sector
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7) |
Banking crises and restructuring. |
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8) |
Banking products and services |
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9) |
Risks and types of risks, risk managements.
The definition of the insurance, its functions and the basic concepts of the insurance. The basic principles of insurance.
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10) |
The birth of the insurance, its historical development in the world and our country. The functioning of the insurance system. |
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11) |
Segmentation of the insurance, conducted by the goverment insurance, private insurance and guarantees given.
Intermediaries of the insurance |
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12) |
Determination of the price of insurance for life and non-life insurances. The factors that effect price level. |
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13) |
The establishment of the insurance contract and the obligations of the parts in the contracts. Applications for exemptions and the time- limit. |
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14) |
General condition of the insurance industry in our country and the world, its place inthe economy. |
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Course Notes / Textbooks: |
Dr. Mehmet Takan, Dr. Melek Acar Boyacıoğlu, BANKACILIK-teori uygulama yöntem
Prof. Dr. Enver Alper Güvel- Av. Afitap Öndaş Güvel, SİGORTACILIK
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References: |
ŞENDOĞDU, A.ASLAN, Bankacılığa Giriş, Nobel Yayınları,MESTEK Seri No:54 Ankara,2006
KAYA, Feridun, Sigortacılık, Beta Basım Yayım , İstanbul, 2011 |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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