BUSINESS ADMINISTRATION (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2001	Marketing Principles	Fall	2	0	2	5

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHU ERGEN
Course Lecturer(s):	Instructor ELİF FINDIK Prof. Dr. AHU ERGEN Instructor BERNA GÖKŞİN YILDIRIM
Recommended Optional Program Components:	There is none for this course.
Course Objectives:	The aim of this course is to provide information to the students about the basic principles and processes of marketing.

Learning Outcomes

The students who have succeeded in this course;
The students;
1.are able to comprehend the fundamental concepts and principles related with marketing.
2.are able to define the development process of marketing and the notion of marketing today.
3. are able to define the relations between marketing and environment.
4.are be able to comprehend the concept of marketing and the features of customers and industrial markets.
5. are able to recognize marketing information systems and marketing research practices.
6. are able to explain marketing segmentation, positioning and selecting target markets.
7.are able to recognize marketing mix elements.
8. are able to comprehend the concept of service planning

Course Content

In this course, firstly new economy and changing role of marketing, basic marketing concepts, evolution of marketing
and marketing environment will be analysed. Afterwards with marketing planning, market segmentation, positioning and differentiating transition will be done to strategic marketing. After product mix (product, promotion, pricing, distribution) the course will end with new paradigms in marketing and student presentations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction
2)	New economy and changing role of marketing
3)	Introduction to marketing, evolution of marketing
4)	Marketing environment
5)	Marketing Planning
6)	Market segmentation
7)	Positioning and Differentiating
8)	Product
9)	Promotion
10)	Pricing
11)	Distribution
11)	New Paradigms in Marketing
12)	New paradigms in marketing
13)	Project presentations
14)	Project presentations

Sources

Course Notes / Textbooks:	1. Philip Kotler., Principles of Marketing, Prentice Hall 2. Mehmet Karafakıoğlu., Pazarlama İlkeleri, Beta Yayıncılık 3. İsmet Mucuk., Pazarlama İlkeleri, Türkmen Kitabevi
References:	Makaleler, internet siteleri, sektörel dergileri/articles, web sites, trade magazines.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	15	56
Project	2	2
Midterms	1	1
Final	2	2
Total Workload		100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical business management knowledge on business life.
2)	He/she uses business management function and applies and follows new management technics.
3)	He/she performs legal responsibilities of business, follows and applies legislation.
4)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
5)	He/she determines, analyses and solves problems that appear in vocational applications.
6)	He/she manages business finance, analyses business financial situation, and solves financial problems.
7)	He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims.	2
8)	He/she can understand production and marketing functions as a whole, applies new production and marketing techniques.	3
9)	He/she calculates cost, makes entry, prepares and interprets financial statements.
10)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
11)	He/she follows and applies vocational current and economic developments in national and international area.	4