BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5999 | Project | Fall | 0 | 0 | 0 | 14 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | To see that the student is able to accomplish an original reseach. Thus, during the project reseach the students uses their own knowledge to improve themselfs and also contributes to the growth of scientific knowloedge. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Enhance the necessary skills on secondary research needed for project topic selection. 2. Determine the framework of the project through literature review. 3. Structure the project with primary researches. 4. Analyze the project by combining the literature and built structure. |
Course Content
| In this course, topic determination and topic limitations will be carried out, by research on the topic, the project will be presented and the validity of the project will be analyzed by the presented literature. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Research for the project topic | |
| 2) | Secondary research for project | |
| 3) | Secondary research for project | |
| 4) | Project writing rules | |
| 5) | Writing and editing the literature | |
| 6) | Writing and editing the literature | |
| 7) | Meeting with the supervisor and reviews | |
| 8) | Meeting with the supervisor and reviews | |
| 9) | Implementation of primary research and analysis of data | |
| 10) | Meeting with the supervisor and reviews | |
| 11) | Analysis of data and reviews for validation of project according to the literature | |
| 12) | Consultation from supervisor | |
| 13) | Reviews and preparation for final presentation | |
| 14) | Consultation from supervisor |
Sources
| Course Notes / Textbooks: | Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir. The necessary resources will depend on the topic of interest. |
| References: | Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir. The necessary resources will depend on the topic of interest. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 9 | % 10 |
| Application | 1 | % 20 |
| Field Work | 1 | % 10 |
| Presentation | 1 | % 20 |
| Project | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Study Hours Out of Class | 14 | 140 |
| Project | 14 | 140 |
| Preliminary Jury | 3 | 30 |
| Paper Submission | 5 | 50 |
| Total Workload | 360 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |