BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH5113	Crisis Communication	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL
Recommended Optional Program Components:	None
Course Objectives:	This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done.

Learning Outcomes

The students who have succeeded in this course;
I. define basic terms of crisis communication
II. identify the dimensions of crisis communication
III. explain terms of crises
IV. define types of crisis
V. identify organizational change, total quality management, strategic planning and management
VI. analyze the development of crisis communication
VII. develop pre-crisis strategies and tactics
VIII. develop strategies and tactics for period of crisis and post crisis
IX. define the role of pr in crisis communication
X. explain the process of crisis communication

Course Content

This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is a Crisis?
2)	Conceptual Dimensions of Crises
3)	Terms of Crisis
4)	Types of Crisis
5)	Related Field with Crisis Management
6)	Crisis Management Strategy and Models
7)	Pre-Crisis Management
8)	Period of Crisis and Post-Crisis
9)	Crisis and Media
10)	Crisis Communication and Public Relations
11)	Digital crises
12)	Case Studies
13)	Case Studies
14)	Wrap-up and Disccusion

Sources

Course Notes / Textbooks:	Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester.
References:	Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	9	45
Midterms	7	32
Final	7	35
Total Workload		154

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.