INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PIH5113 | Crisis Communication | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done. |
The students who have succeeded in this course; I. define basic terms of crisis communication II. identify the dimensions of crisis communication III. explain terms of crises IV. define types of crisis V. identify organizational change, total quality management, strategic planning and management VI. analyze the development of crisis communication VII. develop pre-crisis strategies and tactics VIII. develop strategies and tactics for period of crisis and post crisis IX. define the role of pr in crisis communication X. explain the process of crisis communication |
This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed. |
Week | Subject | Related Preparation |
1) | What is a Crisis? | |
2) | Conceptual Dimensions of Crises | |
3) | Terms of Crisis | |
4) | Types of Crisis | |
5) | Related Field with Crisis Management | |
6) | Crisis Management Strategy and Models | |
7) | Pre-Crisis Management | |
8) | Period of Crisis and Post-Crisis | |
9) | Crisis and Media | |
10) | Crisis Communication and Public Relations | |
11) | Digital crises | |
12) | Case Studies | |
13) | Case Studies | |
14) | Wrap-up and Disccusion |
Course Notes / Textbooks: | Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester. |
References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 3 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Homework Assignments | 9 | 45 |
Midterms | 7 | 32 |
Final | 7 | 35 |
Total Workload | 154 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |