PIH5113 Crisis CommunicationBahçeşehir UniversityDegree Programs INTERNATIONAL TRADE AND BUSINESSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL TRADE AND BUSINESS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PIH5113 Crisis Communication Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s): Assoc. Prof. BURCU EKER AKGÖZ
Prof. Dr. ÇİSİL SOHODOL
Recommended Optional Program Components: None
Course Objectives: This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done.

Learning Outcomes

The students who have succeeded in this course;
I. define basic terms of crisis communication
II. identify the dimensions of crisis communication
III. explain terms of crises
IV. define types of crisis
V. identify organizational change, total quality management, strategic planning and management
VI. analyze the development of crisis communication
VII. develop pre-crisis strategies and tactics
VIII. develop strategies and tactics for period of crisis and post crisis
IX. define the role of pr in crisis communication
X. explain the process of crisis communication

Course Content

This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is a Crisis?
2) Conceptual Dimensions of Crises
3) Terms of Crisis
4) Types of Crisis
5) Related Field with Crisis Management
6) Crisis Management Strategy and Models
7) Pre-Crisis Management
8) Period of Crisis and Post-Crisis
9) Crisis and Media
10) Crisis Communication and Public Relations
11) Digital crises
12) Case Studies
13) Case Studies
14) Wrap-up and Disccusion

Sources

Course Notes / Textbooks: Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır.

Course materials will be provided in the beginning of semester.
References: Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 3 % 30
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Homework Assignments 9 45
Midterms 7 32
Final 7 35
Total Workload 154

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4) Can communicate orally and in writing with a good knowledge of English grammar.
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself