URBAN SYSTEMS AND TRANSPORTATION MANAGEMENT (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH5005	Theoretical Principals of Public Relations	Fall Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s):	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Prof. Dr. ÇİSİL SOHODOL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to build the foundation for both theoretical and practical Public Relations. The Turkish and western history of public relations and the theories of public relations will be covered in this lecture. Also campaign processes of public relations will be introduced to students.

Learning Outcomes

The students who have succeeded in this course;
1. Have an understanding of the history influencing Public Relations theory and practice.
2. Understand the concept of public relations and differentiate the concept from similar disciplines in the field.
3.Understand and identify the major PR theories of Western and non-Western societies.
4.Comprehend the relationship between PR theory and practice.
5. Develop a disciplined approach to the analysis of public relations problems.
6. Identify the role of public relations within the company’s business strategies.
7. Understand how the elements of a successful public relations campaign fit together.
8. Define the strategic public relations campaign flow.
9. Understand different processes for public relations strategic planning.
10. Identify and analyze special publics.

Course Content

In this course, public relations concept and its evolution through history, its relationship with other disciplines, public relations models and theories and public relations campaign processes will be covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Public Relations concept and its evolution
2)	History of Public Relations
3)	Public Relations and it’s relationship with other fields
4)	Public Relations Theories
5)	Models of Public Relations – History and Press Agentry
6)	Models of Public Relations – Public Information Model
7)	Models of Public Relations: Two-way asymmetrical model
8)	Models of Public Relations: Two-way symmetrical Model and Excellence
9)	Public Relations Campaigns
10)	Strategic Public Relations Campaign Process
11)	Identifying the Steps in Public Relations Campaigns
12)	Target Publics in public relations
13)	Importance of target publics in public relations
14)	Reviews for final exam

Sources

Course Notes / Textbooks:	Okay, A & Okay, A. Halkla İlişkiler Kavram, Strateji ve Uygulamaları
References:	Konular ile ilgili makaleler sağlanacaktır. Related articles will be provided.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Homework Assignments	4	% 40
Project	1	% 15
Midterms	1	% 20
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Project	11	40
Homework Assignments	12	39
Midterms	6	18
Final	6	22
Total Workload		161

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution