STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5630 | Decision Making and Governance in Business Environment | Fall Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. FATMA ÖZKUL |
Course Lecturer(s): |
Dr. Öğr. Üyesi AHMET NACİ ÜNAL Dr. Öğr. Üyesi FAHRİYE OBEN ÜRÜ SANI Dr. Öğr. Üyesi OKAN YAŞAR Dr. Öğr. Üyesi AHMET GÖKHAN ACAR |
Recommended Optional Program Components: | None |
Course Objectives: | Managerial and technical problems encountered in this course, the solution of business decision-making is aimed to help inform students about the various decision-making techniques. |
The students who have succeeded in this course; 1) Decision making criterion 2) Quality of individual and group decisions 3) Identifing problems 4) Analysing of the reasons of problems 5) Determination of solution alternatives 6) Designation of suitable solution alternatives |
Definition of decision making, goodness of decision, emotional and intiutional decision, concept of time, management and administration, decisions of individual and group, determination of problems and solutions to problems, techniques used in making desicion. |
Week | Subject | Related Preparation |
1) | Introduction to make decision | |
2) | Factors affecting the goodness of a decision | |
3) | Emotional and intiutional decision | |
4) | Concepts of management and administration | |
5) | Individual desicions, decisions of groups, advantages and disadvantages | |
6) | Determination of problems and reasons of problems | |
7) | Midterm Exam | |
8) | Techniques of Pareto Analysing | |
9) | Analysing of reasons and results | |
10) | Determination of solution alternatives | |
11) | Determination of the most suitable solution alternatives | |
12) | Election matrix with multiple criterion, matrix of priority determination | |
13) | Feasibility, face to face and financial analysis | |
14) | Swot analysis, techniques of decision tree |
Course Notes / Textbooks: | 1- İmrek, M, K., ?Yöneticiler İçin Karar Verme Teknikleri El Kitabı?, Bata yayınları, İstanbul, 2003. 2- Kalaycı, N., ? Karar Verme ve Problem Çözme?, Gazi kitabevi, Ankara, 2000 |
References: | 1- İmrek, M, K., ?Yöneticiler İçin Karar Verme Teknikleri El Kitabı?, Bata yayınları, İstanbul, 2003. 2- Kalaycı, N., ? Karar Verme ve Problem Çözme?, Gazi kitabevi, Ankara, 2000 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes. |