| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
Reading |
| 2) |
Defining Marketing for the 21st Century - Developing Marketing Strategies and Plans |
Reading |
| 3) |
Gathering Information and Scanning the Environment - Conducting Marketing Research and Forecasting Demand |
Reading |
| 4) |
Analyzing Business Markets - Identifying Market Segments and Targets |
Reading |
| 5) |
Creating Customer Value, Satisfaction and Loyalty - Analyzing Consumer Markets |
Reading |
| 6) |
Creating Brand Equity - Crafting the Brand Positioning |
Reading |
| 7) |
Dealing with Competition - Setting Product Strategy |
Reading |
| 8) |
Midterm |
|
| 9) |
Designing and Managing Services - Developing Pricing Strategies and Programs |
Reading |
| 10) |
Designing and Managing Value Networks and Channels - Managing Retailing, Wholesaling and Logistics |
Reading |
| 11) |
Designing and Managing IMC - Managing Mass Communications |
Reading |
| 12) |
Managing Personal Communications |
Reading |
| 13) |
Introducing New Market Offerings - Tapping Into Global Markets |
Reading |
| 14) |
Managing a Hollistic Marketing Organization |
Reading |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Define and manipulate advanced concepts of Management |
4 |
| 2) |
Formulate and solve advanced management problems concerning the issues of competitive strategy, investment and project management. |
4 |
| 3) |
Gain detailed information about strategic, tactical and operational dimensions of business management, analyze and design the business/company in organizational level |
4 |
| 4) |
Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality |
4 |
| 5) |
Developing and championing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration |
5 |
| 6) |
Synthesize theories, concepts, tools, skills, practices, and research to address problems, accomplish complex tasks, and complete projects that are common in a business environment. |
4 |
| 7) |
Demonstrate decision-making skills within a global business context that are well-reasoned, based on evidence, and are both ethically and socially responsible. |
3 |
| 8) |
Lead, collaborate, and interact with others in diverse and globally dispersed environments based on a reflective knowledge of self and value-based interpersonal skills. |
4 |
| 9) |
Evaluate business operations, business decisions, and business processes using systems thinking with an explicit consideration of the interdependencies of the parts of the system and the consequences (both intended and unintended) of decisions or actions taken, including potential impact on the system as a whole. |
3 |
| 10) |
Assess opportunities to sustain and improve an organization’s competitive position in a dynamic and complex global marketplace by employing critical, creative, or strategic thinking. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
