BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| EXECUTIVE MBA (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| EXM5001 | Managerial Economics | Fall | 3 | 0 | 3 | 8 |
Basic information
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | none |
| Course Objectives: | The course aims leading students to understand how decision makers in general and firms specifically use microeconomic tools in order to analyze and solve economic problems and to develop strtegies in the real world. |
Learning Outcomes
|
The students who have succeeded in this course; The students who succeeded in this course will; Understand the foundations of microeconomic theory. Use marginal analysis to make decisions. Be able to predict industry-level changes by analyzing the supply and demand models Use rational-actor paradigm to predict firm and individual behaviours and consumer choices. Understand production and cost functions. |
Course Content
| In this course, we will teach you to increase your company’s profitability by applying economic analysis to a wide array of business problems. A problem-solving approach will be used to achieve this objective. This will encourage us to focus on the application of economic tools rather than allowing ourselves to settle for a purely theoretical understanding. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is Managerial Economics?: Introduction to the course; Fundamental Economic Concepts | Reading |
| 2) | Benefits, Costs, and Decisions: to answer by how much, Using Economics in Management Decisions | Reading |
| 3) | Understanding the Seller’s Costs Understanding the Buyer’s Demand | Reading |
| 4) | Investment Decisions: Look Ahead & Reason Back; Understanding Markets and Profit Maximizing | Reading |
| 5) | Simple Pricing: economies of scale and scope | Reading |
| 6) | Mid term | |
| 7) | Understanding Markets and Industry Changes | Reading |
| 8) | Relationships Between Industries: The Forces Moving Us Towards Long Run Equilibrium | Reading |
| 9) | Strategy--the Quest to Slow Profit Erosion | Reading |
| 10) | Using Supply and Demand; Foreign Exchange, Trade, and Bubbles | Reading |
| 11) | More Realistic and Complex Pricing | Reading |
| 12) | Direct Price Discrimination | Reading |
| 13) | Indirect Price Discrimination | Reading |
| 14) | Final exam | Reading |
Sources
| Course Notes / Textbooks: | Froeb / McCann, Managerial Economics: A Problem-Solving Approach,2nd Edition. (South-Western, 2010). |
| References: | Supplemental Readings: * The Economist * Wall Street Journal – “Economic Indicators” |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Define and manipulate advanced concepts of Management | 2 |
| 2) | Formulate and solve advanced management problems concerning the issues of competitive strategy, investment and project management. | 3 |
| 3) | Gain detailed information about strategic, tactical and operational dimensions of business management, analyze and design the business/company in organizational level | 5 |
| 4) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality | 3 |
| 5) | Developing and championing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration | 4 |
| 6) | Synthesize theories, concepts, tools, skills, practices, and research to address problems, accomplish complex tasks, and complete projects that are common in a business environment. | 1 |
| 7) | Demonstrate decision-making skills within a global business context that are well-reasoned, based on evidence, and are both ethically and socially responsible. | 3 |
| 8) | Lead, collaborate, and interact with others in diverse and globally dispersed environments based on a reflective knowledge of self and value-based interpersonal skills. | 3 |
| 9) | Evaluate business operations, business decisions, and business processes using systems thinking with an explicit consideration of the interdependencies of the parts of the system and the consequences (both intended and unintended) of decisions or actions taken, including potential impact on the system as a whole. | 3 |
| 10) | Assess opportunities to sustain and improve an organization’s competitive position in a dynamic and complex global marketplace by employing critical, creative, or strategic thinking. | 4 |