LOGISTICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENI5013	Starting Up an Innovative Business	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:
Course Coordinator :	HANDE SAĞLAM
Course Lecturer(s):	Dr. Öğr. Üyesi ÖZAY ÖZAYDIN Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components:	None
Course Objectives:	This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What Makes a Good Entrepreneur?	Reading
2)	Organizational Structure	Reading
3)	Picking Your Target Market and How You Will Reach Them	Reading
4)	Product and Price Strategy	Reading
5)	Funding Sources, Choosing a Location, and Hiring Staff	Reading
6)	Learn strategies to attract customers and keep them coming back.	Reading
7)	Midterm Exam	Reading
8)	Legal Considerations for Startups	Reading
9)	Strategic Planning	Reading
10)	Emerging distribution channels for the entrepreneur	Reading
11)	Assessing Business Performance	Reading
12)	Social Media and the Digital World in innovative business plan	Reading
13)	Presentation Skills Workshop	Reading
14)	Business Plan Presentations	Reading

Sources

Course Notes / Textbooks:	Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References:	Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 25
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	13	7	91
Study Hours Out of Class	11	3	33
Presentations / Seminar	1	3	3
Midterms	1	3	3
Final	1	3	3
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about logistics operations and the basic legislation
2)	To have knowledge about the politics, corporations and the developments in logistics.
3)	To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
4)	To have knowledge about the documents that are used in logistics and how to prepare them.
5)	To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
6)	To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
7)	To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
8)	To be involved in communication network in logistics sector and follow the developments.	2
9)	To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
10)	To have the basic knowledge about foreign trade and customs legislation.
11)	To have knowledge about relationship between foreign trade and logistics management.
12)	To have basic knowledge in at least one foreign language.
13)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.