ENI5013 Starting Up an Innovative BusinessBahçeşehir UniversityDegree Programs ARCHITECTUREGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ARCHITECTURE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENI5013 Starting Up an Innovative Business Spring
Fall
3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : HANDE SAĞLAM
Course Lecturer(s): Dr. Öğr. Üyesi ÖZAY ÖZAYDIN
Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components: None
Course Objectives: This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What Makes a Good Entrepreneur? Reading
2) Organizational Structure Reading
3) Picking Your Target Market and How You Will Reach Them Reading
4) Product and Price Strategy Reading
5) Funding Sources, Choosing a Location, and Hiring Staff Reading
6) Learn strategies to attract customers and keep them coming back. Reading
7) Midterm Exam Reading
8) Legal Considerations for Startups Reading
9) Strategic Planning Reading
10) Emerging distribution channels for the entrepreneur Reading
11) Assessing Business Performance Reading
12) Social Media and the Digital World in innovative business plan Reading
13) Presentation Skills Workshop Reading
14) Business Plan Presentations Reading

Sources

Course Notes / Textbooks: Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References: Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 30
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 7 91
Study Hours Out of Class 11 3 33
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research.
2) Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods.
3) Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales.
4) Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture.
5) Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work.
6) Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests.
7) Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture.
8) Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies.
9) Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety.
10) Being aware of legal and ethical responsibilities in design and application processes.