ENI5013 Starting Up an Innovative BusinessBahçeşehir UniversityDegree Programs LAWGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
LAW
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENI5013 Starting Up an Innovative Business Spring
Fall
3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : HANDE SAĞLAM
Course Lecturer(s): Dr. Öğr. Üyesi ÖZAY ÖZAYDIN
Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components: None
Course Objectives: This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What Makes a Good Entrepreneur? Reading
2) Organizational Structure Reading
3) Picking Your Target Market and How You Will Reach Them Reading
4) Product and Price Strategy Reading
5) Funding Sources, Choosing a Location, and Hiring Staff Reading
6) Learn strategies to attract customers and keep them coming back. Reading
7) Midterm Exam Reading
8) Legal Considerations for Startups Reading
9) Strategic Planning Reading
10) Emerging distribution channels for the entrepreneur Reading
11) Assessing Business Performance Reading
12) Social Media and the Digital World in innovative business plan Reading
13) Presentation Skills Workshop Reading
14) Business Plan Presentations Reading

Sources

Course Notes / Textbooks: Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References: Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 30
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 7 91
Study Hours Out of Class 11 3 33
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions.
2) Have the knowledge of legal methodology and methods of comment.
3) Comment the modern legal gains with the historical knowledge.
4) Have the knowledge of philosophical currents of thought which are the bases of legal rules.
5) Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them.
6) Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine.
7) Use at least one foreign language as scientific language.
8) Have the knowledge of the political and juridical foundation of the state.
9) Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development.
10) Have the ability to resolve the disagreements which can violate the social order in national or international level.
11) Have the ability to prevent the juridical disagreements between individuals.
12) Have the knowledge of international and comparative law systems.
13) Have the knowledge of the construction and the conduct of the national and international commercial relations.
14) Use Turkish in an efficient way both verbal and written.
15) Have the professional and ethical responsibility.
16) Have the knowledge on the European Union’s legislation and institutions.
17) Have the knowledge on juridical regulations and applications related to economical and financial mechanisms.
18) Have the knowledge of the operation of the national and the international judicial bodies.