| Week |
Subject |
Related Preparation |
| 1) |
What Makes a Good Entrepreneur? |
Reading |
| 2) |
Organizational Structure |
Reading |
| 3) |
Picking Your Target Market and How You Will Reach Them |
Reading |
| 4) |
Product and Price Strategy |
Reading |
| 5) |
Funding Sources, Choosing a Location, and Hiring Staff |
Reading |
| 6) |
Learn strategies to attract customers and keep them coming back. |
Reading |
| 7) |
Midterm Exam |
Reading |
| 8) |
Legal Considerations for Startups |
Reading |
| 9) |
Strategic Planning |
Reading |
| 10) |
Emerging distribution channels for the entrepreneur |
Reading |
| 11) |
Assessing Business Performance |
Reading |
| 12) |
Social Media and the Digital World in innovative business plan |
Reading |
| 13) |
Presentation Skills Workshop |
Reading |
| 14) |
Business Plan Presentations |
Reading |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
|
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
|
| 3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
|
| 4) |
To be fully prepared for a graduate study |
2 |
| 5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
|
| 6) |
To understand the components of logistics as well as the importance of the coordination among these components.
|
|
| 7) |
To know the necessary ingredients for improving the productivity in business life |
|
| 8) |
To think innovatively and creatively in complex situations |
4 |
| 9) |
To act and think both regionally and internationally |
|
| 10) |
To understand the demands and particular questions of globalization |
|
| 11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
|
| 12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
| 13) |
To acquire leadership qualities but also to know how to be a team member |
|
| 14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
