| Week |
Subject |
Related Preparation |
| 1) |
What Makes a Good Entrepreneur? |
Reading |
| 2) |
Organizational Structure |
Reading |
| 3) |
Picking Your Target Market and How You Will Reach Them |
Reading |
| 4) |
Product and Price Strategy |
Reading |
| 5) |
Funding Sources, Choosing a Location, and Hiring Staff |
Reading |
| 6) |
Learn strategies to attract customers and keep them coming back. |
Reading |
| 7) |
Midterm Exam |
Reading |
| 8) |
Legal Considerations for Startups |
Reading |
| 9) |
Strategic Planning |
Reading |
| 10) |
Emerging distribution channels for the entrepreneur |
Reading |
| 11) |
Assessing Business Performance |
Reading |
| 12) |
Social Media and the Digital World in innovative business plan |
Reading |
| 13) |
Presentation Skills Workshop |
Reading |
| 14) |
Business Plan Presentations |
Reading |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
| 2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
| 3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
| 4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
| 5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
| 6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
| 7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
| 8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
| 9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
| 10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
