Week |
Subject |
Related Preparation |
1) |
What Makes a Good Entrepreneur? |
Reading |
2) |
Organizational Structure |
Reading |
3) |
Picking Your Target Market and How You Will Reach Them |
Reading |
4) |
Product and Price Strategy |
Reading |
5) |
Funding Sources, Choosing a Location, and Hiring Staff |
Reading |
6) |
Learn strategies to attract customers and keep them coming back. |
Reading |
7) |
Midterm Exam |
Reading |
8) |
Legal Considerations for Startups |
Reading |
9) |
Strategic Planning |
Reading |
10) |
Emerging distribution channels for the entrepreneur |
Reading |
11) |
Assessing Business Performance |
Reading |
12) |
Social Media and the Digital World in innovative business plan |
Reading |
13) |
Presentation Skills Workshop |
Reading |
14) |
Business Plan Presentations |
Reading |
|
Program Outcomes |
Level of Contribution |
1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
|
2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
|
3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
|
4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
|
5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
|
6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
|
7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
|
8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
|
9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
|
10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
|
11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
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