CYBER SECURITY (ENGLISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO5001	Managerial Economics	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SERKAN YEŞİLYURT
Course Lecturer(s):	Assoc. Prof. EMİN KÖKSAL Dr. Öğr. Üyesi FULYA TAŞEL Assoc. Prof. BÜLENT ANIL Instructor NURİYE ZEYNEP ÖKTEN Prof. Dr. SADULLAH ÇELİK Dr. Öğr. Üyesi BORA ERDAMAR
Recommended Optional Program Components:	Optional Course Materials: videos, games, etc.
Course Objectives:	Managerial Economics is an advanced course that aims to apply economic analysis to a wide array of business problems. The course offers a balanced coverage of traditional and modern microeconomic tools. It begins by teaching the practical utility of basic economic tools such as present value analysis, supply & demand, the basic models of perfect competition, monopoly, and monopolistic competition. It also offers real-world examples which includes modern topics such as oligopoly, multistage & repeated games, vertical & horizontal integration, networks, predatory pricing, principal–agent problems, adverse selection, auctions, limit pricing, and a host of other pricing strategies for firms enjoying market power.

Learning Outcomes

The students who have succeeded in this course;
After completing this class you should be able to:
• Explain the role of profits in a market economy.
• Use marginal analysis to determine the optimal level of a managerial control variable.
• Make investment decisions that increase firm value.
• Set optimal prices and price discriminate.
• Predict industry-level changes using demand/supply analysis.
• Develop long-run strategies to increase firm value.
• Use game theory to predict how your actions influence those of others.
• Make decisions in uncertain environments.
• Solve the problems caused by moral hazard and adverse selection.
• Align individual incentives with the goals of the company.
• Align division incentives with the goals of the company.
• Manage relationships between upstream suppliers or downstream retailers.
• Identify sources of market failure.

Course Content

The Fundamentals of Managerial Economics
Market Forces: Demand and Supply
Quantitative Demand Analysis
The Theory of Individual Behavior
The Production Process and Costs
The Organization of the Firm
The Nature of Industry
Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Basic Oligopoly Models
Game Theory: Inside Oligopoly
Pricing Strategies for Firms with Market Power
The Economics of Information
Advanced Topics in Business Strategy
A Manager’s Guide to Government in the Marketplace

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The Fundamentals of Managerial Economics
2)	Market Forces: Demand and Supply
3)	Quantitative Demand Analysis
4)	The Theory of Individual Behavior
5)	The Production Process and Costs
6)	The Organization of the Firm
7)	The Nature of Industry
9)	Basic Oligopoly Models
10)	Game Theory: Inside Oligopoly
11)	Pricing Strategies for Firms with Market Power
12)	The Economics of Information
13)	Advanced Topics in Business Strategy
14)	A Manager’s Guide to Government in the Marketplace
15)	Final Exam

Sources

Course Notes / Textbooks:	Managerial Economics & Business Strategy by Michael BAYE, McGraw-Hill, 7th edition, 2010.
References:	The Economist Business Week

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Project	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Project	12	4	48
Homework Assignments	12	2	24
Final	1	2	2
Total Workload			200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications.	4
1)	Being able to independently carry out a work that requires expertise in the field.	4
1)	To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.	4
1)	To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning.	4
1)	To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines,	4
1)	To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.	4
2)	To be able to comprehend the interdisciplinary interaction with which the field is related.	5
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field.	5
2)	To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary.	5
2)	To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes.	4
2)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility.	5
3)	To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies.	5
3)	Being able to lead in environments that require the resolution of problems related to the field.	4
3)	To be able to solve the problems encountered in the field by using research methods.	5