Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Hybrid
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Course Coordinator : |
Dr. Öğr. Üyesi CANAN BAĞCI |
Course Lecturer(s): |
Dr. Öğr. Üyesi HANİFE YASEMİN KESKİN ERGEN
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Recommended Optional Program Components: |
None |
Course Objectives: |
It aims to gain basic information about the structure and functions of the human body from the cellular level to the level of systems. After a short introduction, the topics of muscles, nervous system, cardiovascular system, respiratory system, excretory system, digestive system, endocrine system and reproductive system will be discussed. |
Week |
Subject |
Related Preparation |
1) |
Introduction to human physiology, brief information about medical terminology, general organization of body, homeostasis and control systems of the body
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2) |
Cell membrane, substance transport across the cell membrane, membrane resting potential, action potential |
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3) |
Excitable tissues, structure of muscles (skeletal muscle, smooth muscle and cardiac muscle), muscle contraction |
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4) |
Cardiac cycle, heart sounds, electrocardiography, cardiac output
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5) |
Regulation of the cardiac functions, paths of circulation, blood vessels, blood pressure
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6) |
Blood physiology; Skeletal system
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7) |
Respiratory system, gas transport, regulation of respiration |
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8) |
Midterm |
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9) |
Nervous system, nerve types, action potential, synaptic transmission, peripheral & autonomic nervous system
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10) |
Sensory physiology, regulation of body movements, states of brain activity, |
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11) |
Digestive system, gastrointestinal organs, secretions, digestion and absorption |
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12) |
Structure of the kidneys and urinary system, urine formation and elimination, fluid and electrolyte balance |
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13) |
General characteristics of the endocrine system, Endocrine glands |
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14) |
Male and female reproductive system physiology |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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