PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0607 | Ethics | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Instructor HAKAN KURUNÇ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to introduce students with some basic concepts and discussions of ethics to enable them to think critically and philosophically.. |
The students who have succeeded in this course; The student will be able to distinguish ethics by gaining insight into its basic concepts, questions and problems The student will be able to analyze ethics by understanding the differences between it and other philosophical disciplines. The student will be able to evaluate the problems of ethics The student will be able to apply the methods and concepts of ethics to the contemporary moral problems. The student will be able to comprehend the relationship between ethics and history of ethics |
To introduce basic concepts and problems of ethics; to gain insight to the history of ethics. |
Week | Subject | Related Preparation |
1) | Introduction, Critical Reasoning. Analysing Moral Reasoning | Course notes |
2) | The Turn to Reason. Why be Moral? | Course notes |
3) | Introduction to Subjectivism and Objectivism | Course notes |
4) | The Moral System: Moral rules, Moral ideals | Course notes |
5) | Reason, Knowledge and Scepticism | Course notes |
6) | Plato's dialogue: Meno | Course notes |
7) | Plato's dialogue: Crito | Course notes |
8) | Understanding Virtue Ethics | Course notes |
9) | Aristotle’s Nicomachean Ethics | Course notes |
10) | Moral Principles and Moral Theories | Course notes |
11) | Kant (Deontology) – Categorical Imperative | Course notes |
12) | Bentham and Mill - Utilitarianism | Course notes |
13) | Ethics and Animals. Ethics and Environment | Course notes |
14) | Capital Punishment. Ethics and War | Course notes |
Course Notes / Textbooks: | Annas, Julia: 2000, Ancient Philosophy: A Very Short Introduction, Oxford, Oxford U.P Chappell, Timothy: 2009, Ethics and Experience, Durham, Acumen Publishing. Hooft, Stan von: 2006, Understanding Virtue Ethics, Chesham, Acumen Publishing MacIntyre, Alasdair: 1998, A Short History of Ethics, 2.ed., London, Routledge. Thomson, Anne: 1999 Critical Reasoning in Ethics: A Practical Introduction, London, Routledge. |
References: | A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007. Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998. Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 2 | 10 | 20 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |