ELECTRICAL AND ELECTRONICS ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV4355 | Advertising Photography | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
Week | Subject | Related Preparation |
1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
5) | Composition Rules I | Working on the assignments. |
6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
8) | Mid-term presentations | Working on the presentation. |
9) | Guest Photographer | Working on the assignments. |
10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
14) | Final Study | Preparation for Final Assignment |
Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 50 |
Midterms | 1 | % 10 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Study Hours Out of Class | 13 | 4 | 52 |
Homework Assignments | 5 | 4 | 20 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems. | |
2) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. | |
3) | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) | |
4) | Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively. | |
5) | Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems. | |
6) | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | |
7) | Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. | |
8) | Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | |
9) | Awareness of professional and ethical responsibility. | |
10) | Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |