BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS AND FINANCE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| POV4355 | Advertising Photography | Fall | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Course Content
| Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
| 2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
| 3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
| 4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
| 5) | Composition Rules I | Working on the assignments. |
| 6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
| 7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
| 8) | Mid-term presentations | Working on the presentation. |
| 9) | Guest Photographer | Working on the assignments. |
| 10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
| 11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
| 12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
| 13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
| 14) | Final Study | Preparation for Final Assignment |
Sources
| Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
| References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 50 |
| Midterms | 1 | % 10 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 4 | 56 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 5 | 4 | 20 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 130 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
| 2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
| 3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
| 4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
| 5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
| 6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
| 7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
| 8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
| 9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
| 10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |