ECONOMICS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4355	Advertising Photography	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DELIZIA FLACCAVENTO
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice.

Learning Outcomes

The students who have succeeded in this course;
1. Understand advertising photography within its historical practices.
2. Identify various applications in the genre.
3. Gain ability to practice advertising photography in studio and on location.
4. Show dexterity in practical aspects of advertising photography.
5. Demonstrate ability to operate post-production softwares related to advertising purposes.

Course Content

Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the advertising characteristics of advertising photography, location, tools and techniques.
2)	CRITICS OF THE STUDENT WORK	Assignment 1
3)	Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting.	Working on the assignments.
4)	CRITICS OF THE STUDENT WORK	Assignment 2
5)	Composition Rules I	Working on the assignments.
6)	CRITICS OF THE STUDENT WORK	Assignment 3
7)	Composition rules II. point of view and shooting plans. Creating a classic campaign.	Working on the assignments.
8)	Mid-term presentations	Working on the presentation.
9)	Guest Photographer	Working on the assignments.
10)	CRITICS OF THE STUDENT WORK	Assignment 4
11)	Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising.	Working on the assignments.
12)	CRITICS OF THE STUDENT WORK	Assignment 5
13)	CRITICS OF THE STUDENT WORK	Working on the assignments.
14)	Final Study	Preparation for Final Assignment

Sources

Course Notes / Textbooks:

1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon.
2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub.

References:

Other sources may include:

1. www.ilford.com
2. www.sinar.com
3. www.ar-studio.com/Portfolios/
4. www.jimappleton.com/Ads-01.htm
5. www.ericmeola.com
6. www.the-lightbox.com/Marketing/
7. www.grafixoncall.com/Photography.html
8. www.studiohl.gr/
9. meta4sapporo.com/english/top.html
10. www.bga-photo.co.uk/index2.html
11. www.photographe-de-mode.com/photos-de-mode-couleur.html
12. www.5thfloorstudios.com/commercial.html
13. www.mira.com
14. www.picturesque.com
15. freestockphotos.com
16. www.photosource.com
17. Creative options (1996) New York:American Showcase.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	5	% 50
Midterms	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Homework Assignments	5	4	20
Midterms	1	1	1
Final	1	1	1
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	As a world citizen, she is aware of global economic, political, social and ecological developments and trends.
2)	He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning.
3)	Absorbs basic economic principles and analysis methods and uses them to evaluate daily events.
4)	Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders.
5)	Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions.
6)	Comprehends new ways of doing business using digital technologies. and new market structures.
7)	Takes critical approach to economic and social problems and develops analytical solutions.
8)	Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods.
9)	In the works he/she contributes, observes individual and social welfare together and with an ethical perspective.
10)	Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines.
11)	Generates original and innovative ideas in the works she/he contributes as part of a team.