ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV4355 | Advertising Photography | Spring |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
Week | Subject | Related Preparation |
1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
5) | Composition Rules I | Working on the assignments. |
6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
8) | Mid-term presentations | Working on the presentation. |
9) | Guest Photographer | Working on the assignments. |
10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
14) | Final Study | Preparation for Final Assignment |
Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 50 |
Midterms | 1 | % 10 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Study Hours Out of Class | 13 | 4 | 52 |
Homework Assignments | 5 | 4 | 20 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. |