Week |
Subject |
Related Preparation |
1) |
Introdution to course outline. Looking at samples of modified images. Overview of our "toolbox."
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2) |
Toolbox: selection and masks. Input principles, resolution. Interpolation, file formats and resizing.
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Working on the assignments. |
3) |
Working with layers: Linking layers, layer masks, adjustment layers. |
Assignment 1 |
4) |
Working with layers II: Alpha channels, blending modes. |
Working on the assignments.
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5) |
Color: color modes, gamuts, channels, correcting images, color balance, hue, saturation, using level and histogram. Effects: invert, threshold, posterize.
Presentation: Midterm project progress. |
Assignment 2 |
6) |
Painting, brushes, gradient tools, filling and stroking selections, and layers.
Presentation: Midterm project progress. |
Working on the assignments.
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7) |
Retouch, liquify command, transforming, clone stamp, patch tool, blur, sharpen, using burn, dodge and sponge.
Presentation: Midterm project progress. |
Working on the assignments. |
8) |
Vector shapes, drawing, editing and managing paths. |
Asssignment 3 |
9) |
Working with raw format, "camera raw" plug-in, image enhancement and correction. Using Adobe Bridge and Lightroom, organizing images and assembling portfolio.
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Working on the assignments. |
10) |
HDR, merging and tone mapping, tone compressor, detail enhancer. |
Assşgnment 4 |
11) |
Panoramic photography, using panoramic tripod head, merging, stitching and tone mapping. |
Working on the assignments. |
12) |
Manipulation, bringing different photography parts together, using masks and brushes. |
Starting the final projects. |
13) |
Presentation: Progresses in the final projects.
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Working on the presentation. |
14) |
Presentations of final projects.
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Working on the presentation. |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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