Week |
Subject |
Related Preparation |
1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
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2) |
The functions of corporate advertising films |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
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PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
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PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
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DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
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9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
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GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
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11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
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GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
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12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
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GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
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Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
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2) |
To have knowledge about the politics, corporations and the developments in logistics. |
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3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
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4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
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5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
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6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
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7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
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8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
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10) |
To have the basic knowledge about foreign trade and customs legislation. |
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11) |
To have knowledge about relationship between foreign trade and logistics management. |
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12) |
To have basic knowledge in at least one foreign language. |
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13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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