Week |
Subject |
Related Preparation |
1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
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2) |
The functions of corporate advertising films |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
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PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
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PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
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DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
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9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
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GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
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11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
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GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
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12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
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GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
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Program Outcomes |
Level of Contribution |
1) |
Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research. |
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2) |
Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods. |
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3) |
Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales. |
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4) |
Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture. |
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5) |
Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work. |
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6) |
Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests. |
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7) |
Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture. |
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8) |
Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies. |
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9) |
Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety. |
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10) |
Being aware of legal and ethical responsibilities in design and application processes. |
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