| Week |
Subject |
Related Preparation |
| 1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
|
| 2) |
The functions of corporate advertising films |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
| 5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
| 6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
|
PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
| 7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
|
PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
| 8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
|
DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
|
| 9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
| 10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
|
GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
|
| 11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
|
GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
|
| 12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
|
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems. |
|
| 2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. |
|
| 3) |
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
|
| 4) |
Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively. |
|
| 5) |
Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems. |
|
| 6) |
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. |
|
| 7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. |
|
| 8) |
Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. |
|
| 9) |
Awareness of professional and ethical responsibility. |
|
| 10) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
|
| 11) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
