PRL4544 Corporate Advertising ProductionBahçeşehir UniversityDegree Programs MATHEMATICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MATHEMATICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4544 Corporate Advertising Production Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.



Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2) The functions of corporate advertising films
3) Identification of the participants of corporate advertising films. The phases of production.
3) Identification of the participants of corporate advertising films. The phases of production.
4) Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5) Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6) The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM). PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7) The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film. PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8) The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over. DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9) The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction. GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11) The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard. GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References: Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 12 36
Presentations / Seminar 2 6
Project 9 27
Homework Assignments 3 9
Midterms 1 3
Final 2 4
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics
2) To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods,
3) To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials,
4) To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, 4
5) To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way,
6) To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
7) To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement,
8) To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, 4
9) By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere,
10) To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning,
11) To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school,
12) To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively.