ARTIFICIAL INTELLIGENCE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4535	Digital Public Relations	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor AYSUN ŞABANLI
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to make the students to understand the new media, social media and the importance for PR. To make the students be aware of new media and social media. To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0
2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by.
3) Students will be able to identify and analyze the new rules of communication.
4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs.
5) Students will be able to identify the importance of blogs in terms of public relations practices.
6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices.
7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.)
8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication.
9) Students will be able to identify the diffusion of innovation.
10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make.

Course Content

Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Presentation of the course
2)	Introduction to new media. What is new media, what is social media? The differences between new media and social media.
3)	Corporate web sites and their useage by corporation
4)	Presentation of first assigment: Analyzing the corporate web sites	Searching and analyzing the corporate web sites, preparing a presentation.
5)	Marketing and public relations in online world. The new rules of online PR.	Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott
6)	Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger
7)	Viral marketing and diffusions of innovation	Searching the most popular and effective viral advertising
8)	Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional
9)	New tools for communication and PR practices (RSS, podcast, SEO, etc.)
10)	Online Media Relations. The new principles of writing press releases, online press releases
11)	Digital Campaigns and cases of Public Relations and Advertising / Guest participant
12)	Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis
13)	Student presentation of online corporate and/or brand crisis	Searching and analyzing the online crisis
14)	Review of the semester

Sources

Course Notes / Textbooks:
References:	PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge Online Public Relations, David Phillips, Philip Young Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	14	70
Homework Assignments	2	4
Midterms	1	3
Final	1	4
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Have sufficient background in mathematics, science and artificial intelligence engineering.
2)	Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions.
3)	Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose.
4)	Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction.
5)	Select and use modern techniques and tools necessary for engineering applications.
6)	Design and conduct experiments, collect data, and analyse and interpret results.
7)	Work effectively both as an individual and as a multi-disciplinary team member.
8)	Access information via conducting literature research, using databases and other resources
9)	Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning.
10)	Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field.
11)	Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level.
12)	Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age.
13)	Have a sense of professional and ethical responsibility.
14)	Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices.